RoverPass is excited to announce the launch of a new product offering: Premium Listings for campgrounds and RV parks on the RoverPass Marketplace. Customers who opt for a premium listing will be featured at the top of search results for campers looking to book a site.
RoverPass Premium Listings will offer the top three spots for search categories available to any campground, RV park, or resort on the RoverPass Marketplace. Owners with a listing in a top position will secure more exposure for their property and enjoy the greater opportunity for more bookings and revenue. In fact, it was reported by backlinko.com this past year that for the majority of search pages, 54.1% of all clicks and visits were received by the top three listings.
By RoverPass’ own estimates, premium listings will receive up to five times more traffic from campers searching for their next booking, and find up to three times the returning traffic from campers comparing different campground listings. Across the RoverPass Marketplace, campgrounds appearing in the top results consistently see an average of up to 20% more bookings than similar campgrounds in the same area.
“We decided to offer premium listings as a way to help our customers further promote themselves,” said RoverPass CEO, Ravi Parikh. “The RV travel industry can have tough competition with so many choices. Our premium listings give campgrounds a way to easily invest in their own marketing and receive more bookings without putting in extra effort.”
Lastly, the RoverPass Marketplace will remain free for campgrounds and RV parks to list on, even if an owner does not wish to upgrade to a premium listing. Campgrounds across all listings will be available to the millions of campers who search through RoverPass each year. Owners can enjoy the additional traffic brought by RoverPass’ extensive distribution network with industry partners.
ABOUT ROVERPASS
RoverPass is the largest online marketplace network in the camping industry. Campgrounds and RV parks can create a listing on RoverPass that will instantly help them reach a wider demographic while increasing revenue by 20%, along with an added boost in visibility and traffic. RoverPass is also a leading provider of campground reservation management software that allows owners to manage and optimize their business while accepting reservations, all in one place.
To learn more about RoverPass Marketplace, visit info.roverpass.com/marketplace or contact our sales team at sales@roverpass.com.
