Fall is a great time for campgrounds to attract guests looking for a seasonal outdoor experience. This season is the perfect opportunity to market your campground in new and creative ways, to improve your bookings and guest experience. In this blog post, we’ll talk about five ways to get guests to your campground in the fall. From seasonal activities to cozy experiences, these ideas will help you entice new visitors while giving your regulars a reason to return.

Host fall-themed events and activities

Engage guests with seasonal fun

Fall is a good time to host seasonal events and activities that show how beautiful and exciting the season is. Organize activities like pumpkin carving contests, hayrides, or apple cider tastings that make campers want to stay at your campground. For those looking to create a unique atmosphere, consider incorporating local traditions, like harvest festivals or farmer’s markets.

Additionally, hosting themed weekends can drive repeat visits. For example, a “Harvest Weekend” could feature fall crafts for kids, bonfires, and s’mores stations, while a “Fall Adventure Weekend” could offer guided hikes showcasing the vibrant fall foliage.

With these activities that guests can only experience during the fall, you can create a sense of urgency that encourages bookings and return visits.

How to Incorporate Local Flair

Working with local vendors to bring in fresh fall produce or hosting a mini farmer’s market can enhance the community feel at your campground. Supporting local businesses while providing guests with fresh, seasonal options is a win-win and adds value to their stay.

Create cozy campfire experiences

The Warmth of a Fire

As the temperatures drop, nothing beats gathering around a cozy campfire. Encourage guests to embrace the cooler weather by promoting campfire experiences, complete with seasonal touches like hot cocoa, warm blankets, and fall-inspired treats. You can even offer DIY s’mores kits, with unique ingredients like pumpkin-flavored marshmallows or gingerbread cookies, to make their experience memorable.

Hosting communal campfire evenings can foster a sense of community among your guests. It’s an easy, low-cost way to create an inviting atmosphere where families and groups can unwind and socialize after a day of outdoor adventures.

Enhance the Comfort Factor

Set up a campfire with comfortable seating, fire pits, and blankets. Offering firewood bundles for purchase or even renting out portable fire pits can be another way to boost revenue while catering to guests who may not have their equipment.

The product you should definitely try is the Camco Portable Propane Campfire. This allows you to make a campfire anywhere you go—take it tailgating, camping, or put it on a patio.

Highlight Fall Foliage and Scenic Views

Take advantage of nature’s beauty

Fall’s changing leaves offer one of nature’s most spectacular shows, and your campground can be the perfect place to view it. Market your campground as a prime spot for leaf-peeping, especially if you’re located near forests, mountains, or rivers that provide stunning autumn views.

Provide guests with maps of the best nearby trails or scenic drives where they can fully immerse themselves in the beauty of fall. You can also create guided nature walks or photography workshops, allowing guests to capture the vibrant colors around them.

By focusing on the natural beauty of your location, you can attract both adventure seekers and those looking for a peaceful, relaxing getaway.

Encourage exploration with guided hikes

Offering guided hikes during the peak of fall foliage can turn a simple walk into an educational experience. Partner with local naturalists to share knowledge about the area’s plants, wildlife, and seasonal changes. This added value can attract nature enthusiasts and families who want to learn more about the environment.

If you want to improve these experiences, you should try the Bedeny 18×50 HD Binoculars to enhance your guests’ leaf-peeping and wildlife-watching experiences with these high-performance binoculars. They’re perfect for spotting distant landscapes or wildlife as guests explore your campground’s scenic views.

Promote fall camping as a relaxing getaway

Appeal to Campers Looking for Peace and Quiet

While summer is synonymous with busy campgrounds and packed schedules, fall camping can offer a more relaxed, tranquil experience. Market your campground as the perfect fall escape, emphasizing the quiet, less-crowded environment compared to the busy summer. Many campers appreciate the opportunity to enjoy nature in a more intimate setting, and fall is the ideal time to promote this.

Encourage solo travelers, couples, or families looking for a quiet weekend getaway to book a stay and enjoy the serene atmosphere that fall camping offers. You can also offer special mid-week deals or discounts for longer stays to attract guests who are looking to avoid weekend crowds.

Offer amenities for comfort

To enhance the relaxing experience, offer amenities like heated cabins, hot showers, and cozy sleeping arrangements. These added touches will make your campground more appealing to guests who want to enjoy nature without sacrificing comfort.

Offer fall discounts and themed packages

Incentivize guests with fall deals

One of the simplest ways to attract guests during the fall is by offering seasonal discounts or packages. Offer incentives like discounted rates for weeknight stays, extended-stay packages, or discounted group rates for families looking to get away together. Themed packages, such as a “Cozy Cabin Weekend” or “Autumn Adventure Package,” that include special amenities like firewood, hot drinks, or access to fall activities can be incredibly appealing.

Consider offering loyalty rewards to returning guests during the fall to show your appreciation and encourage future bookings.

Bundle Experiences

Packages that bundle experiences together, such as including a guided hike, pumpkin carving kit, or campfire cooking kit, can increase guest satisfaction and boost revenue. By making it easy for guests to engage in fall activities, you create an all-in-one experience that enhances their stay and encourages them to come back year after year.

Frequently Asked Questions

1. What are the best activities to host during the fall at campgrounds?

The best fall activities include pumpkin carving, hayrides, apple cider tastings, guided hikes, and campfire cooking. These activities embrace fall and offer campers memorable experiences.

2. How can I promote fall camping at my campground?

To promote fall camping, use social media, email newsletters, and local partnerships to highlight your fall activities, scenic views, and seasonal discounts. Feature fall-themed images and content that showcase the beauty and cozy atmosphere of your campground.

3. Is fall camping suitable for families with young children?

Yes, fall camping can be a wonderful experience for families, especially with activities like pumpkin carving, nature scavenger hunts, and cozy campfires. Offering family-friendly amenities and events can help attract more families during the fall.

4. What are the benefits of offering fall-themed packages?

Fall-themed packages offer a convenient way for guests to enjoy various activities and amenities, all bundled into one experience. This increases guest satisfaction and helps you boost revenue by promoting specific services and activities during the season.

5. How can campgrounds enhance the fall experience for guests?

Campgrounds can enhance the fall experience by offering cozy amenities like fire pits, warm blankets, and hot beverages. Hosting fall-themed activities, providing scenic trail maps, and offering guided hikes or educational walks can also improve the guest experience.

Keep reading our blog for additional insights and ideas on how to make the most of every season at your campground!