Marketing

Reaching the right audience is essential for maximizing bookings at your campground. Implement effective marketing strategies to attract more guests and enhance your overall occupancy and revenue potential.

Email Marketing Strategies for Campgrounds

Among the proven marketing strategies for RV parks or campgrounds, email marketing is widely considered one of the most effective. From keeping in touch with previous guests to promoting rooms or services to future guests, there is a wide variety of benefits email marketing can bring to your campground. One of the biggest advantages of email marketing...

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10 Proven Strategies for Promoting Your RV Park

The RV park business is one of the fastest-growing and most profitable segments of the travel and tourism industry. As more people seek safe and affordable ways to travel and enjoy the outdoors, the industry has largely shown its resiliency and adaptability to changing circumstances. RV camping has now reached a record high, with 11 million RV...

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Vrbo Integration Live on RoverPass

After months of being in beta testing, RoverPass is excited to finally announce that their integration with Vrbo is officially live! The testing phase concluded successfully and the integration will give all RV park and campground owners using RoverPass the power to list with Vrbo and automatically sync new bookings with their reservation software.  Vrbo, as part...

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RoverPass Announces Integration with Expedia

RoverPass is delighted to announce their integration with Expedia, the largest online aggregator of online travel agencies (OTAs) in the travel industry. The integration will allow RV parks and campgrounds using RoverPass to automatically list their sites on Expedia for maximum visibility to campers, and thereby increase the number of additional bookings.    Expedia services over 18...

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RoverPass Announces Integration with Booking.com to Increase Campground Visibility

AUSTIN, TEXAS, UNITED STATES, August 11, 2022, RoverPass is thrilled to announce a new integration with Booking.com to further increase online visibility for RV parks and campgrounds. Properties using RoverPass will have the opportunity to automatically list with Booking.com and thereby reach millions of new campers looking to book their next travel destination. Booking.com is one of...

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RoverPass Announces Integration with Airbnb

RoverPass is excited to announce a new integration with Airbnb, the largest online marketplace in the travel industry, that will allow RV parks and campgrounds using RoverPass to automatically list their sites on Airbnb for additional bookings.  According to 2020 statistics, Airbnb maintains around 20% of the market share in the vacation rental industry and is believed...

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8 Tips to Create an Appealing Campground Listing to Attract More Campers

The most promising step any campground/RV park owner can take for their business boils down to simplifying the buying process. You can have all of the fanciest software and the most outstanding team, but without an informative and captivating campground listing, how will any of your visitors know what truly makes you stand apart from the crowd?...

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Must-Have Software For Small Campgrounds On A Budget

This guide is for the Must-Have Software For Small Campgrounds On A Budget with Rover Pass. Running a campground is a lot of work and expenses can get out of control if you’re not careful. We want to help you work smarter not harder, but you need a way to do it while remaining in your budget. One...

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Be Heard: Digital Marketing for Campgrounds

What is Digital Marketing and why should you do it? If a tree falls in the middle of a forest but no one is around to hear it, does it make a sound? Did it even fall? Who’s to say if no one can hear it?  If the sound of the tree falling was loud enough, someone...

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Essential Items To Offer At The Campground Store

We will give you a list of essential items to offer at the campground store. A campground store is a place where campers can come to ask questions, get directions, and pick up those vital items they may have forgotten. For many campers, the store at the campground can make or break a trip! Saving on doing...

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