Marketing

Reaching the right audience is essential for maximizing bookings at your campground. Implement effective marketing strategies to attract more guests and enhance your overall occupancy and revenue potential.

Leveraging Social Media to Promote Your Campground

The influence of social media in travelers’ decision-making process spreads from the very first stages of recognizing a desired destination to post-trip experience-sharing. In the RV park industry in particular, exposure to campground destinations on social media has proven to be one of the most important life events driving the interest of travelers. According to a report...

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Email Marketing Strategies for Campgrounds

Among the proven marketing strategies for RV parks or campgrounds, email marketing is widely considered one of the most effective. From keeping in touch with previous guests to promoting rooms or services to future guests, there is a wide variety of benefits email marketing can bring to your campground. One of the biggest advantages of email marketing...

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10 Proven Strategies for Promoting Your RV Park

The RV park business is one of the fastest-growing and most profitable segments of the travel and tourism industry. As more people seek safe and affordable ways to travel and enjoy the outdoors, the industry has largely shown its resiliency and adaptability to changing circumstances. RV camping has now reached a record high, with 11 million RV...

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How to Leverage Online Travel Agencies for your RV Park

Online Travel Agencies have changed the hospitality landscape, and the RV park industry is no exception. Increasing your online exposure by registering your RV park at different OTAs can make a huge impact on your capacity to maintain high occupancy rates and maximize revenue.  But let’s back up. What are OTAs, exactly? Even if your campground is...

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Vrbo Integration Live on RoverPass

After months of being in beta testing, RoverPass is excited to finally announce that their integration with Vrbo is officially live! The testing phase concluded successfully and the integration will give all RV park and campground owners using RoverPass the power to list with Vrbo and automatically sync new bookings with their reservation software.  Vrbo, as part...

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RoverPass Announces Integration with Expedia

RoverPass is delighted to announce their integration with Expedia, the largest online aggregator of online travel agencies (OTAs) in the travel industry. The integration will allow RV parks and campgrounds using RoverPass to automatically list their sites on Expedia for maximum visibility to campers, and thereby increase the number of additional bookings.    Expedia services over 18...

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RoverPass Announces Integration with Booking.com to Increase Campground Visibility

AUSTIN, TEXAS, UNITED STATES, August 11, 2022, RoverPass is thrilled to announce a new integration with Booking.com to further increase online visibility for RV parks and campgrounds. Properties using RoverPass will have the opportunity to automatically list with Booking.com and thereby reach millions of new campers looking to book their next travel destination.   Booking.com is one...

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RoverPass Announces Integration with Airbnb

RoverPass is excited to announce a new integration with Airbnb, the largest online marketplace in the travel industry, that will allow RV parks and campgrounds using RoverPass to automatically list their sites on Airbnb for additional bookings.  According to 2020 statistics, Airbnb maintains around 20% of the market share in the vacation rental industry and is believed...

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8 Tips to Create an Appealing Campground Listing to Attract More Campers

The most promising step any campground/RV park owner can take for their business boils down to simplifying the buying process. You can have all of the fanciest software and the most outstanding team, but without an informative and captivating campground listing, how will any of your visitors know what truly makes you stand apart from the crowd?...

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RoverPass Bookings Surge Ahead of Summer Camping Season

RoverPass, the premier provider of Reservation Management System software, for campgrounds and RV parks, announced today a massive surge in bookings starting in May, amidst all of the uncertainty during the COVID-19 pandemic. We are happy to see that RoverPass bookings surge ahead of summer camping season. Though the story for April was cancellations, recent data shows...

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