As an RV park owner or manager, you are well aware of the importance of standing out and providing amazing experiences for your guests. And one of the best ways to achieve this is to have a playground for kids at your park. 

A playground can offer many benefits for your RV park business, from attracting more families with children to increasing customer satisfaction and loyalty. By building an RV park playground, you will be providing kids fun, while parents will appreciate the convenience and safety of having a playground on site.An RV park playground will also help you enhance your reputation and online reviews, as happy customers will spread the word about your park and its amenities.

But how do you build the ultimate RV park playground for kids? What are the current trends and best practices in the industry? What are the key factors to consider when planning, designing, and installing a playground? 

In this article, we will offer some tips and advice on how to create an rv park playground that will amaze your guests and boost your business.

The RV Park Industry and the Demand for Kid-Friendly Amenities

The RV park industry is booming, thanks to the increasing popularity of RV travel among Americans. According to an Owner Demographic Profile performed by Go RVing, young families with children are the main drivers of the future of RV ownership. This is producing a rising demand for kid-friendly amenities at RV parks. 

Families with kids have different needs and preferences than other RV travelers. They look for RV parks that offer amenities and activities that cater to their children’s interests and needs. 

A playground is one of the most sought-after amenities by families with kids, as it provides a place for kids to play, socialize, exercise, and have fun while giving parents a break from supervising their kids, allowing them to relax and enjoy their stay.

Therefore, having a playground for kids at your RV park can give you a competitive edge over other parks that do not offer this amenity. It can also help you increase your occupancy rate, revenue per site, and customer retention rate.

How to Build the Ultimate RV Park Playground for Kids

Building a playground for kids at your RV park is not as simple as buying some equipment and installing it on your property. You need to plan carefully and consider several factors that can affect the success of your project. Here are some tips and advice on how to build the ultimate RV park playground for kids:

Location

The location of your playground is crucial for its visibility, accessibility, safety, and functionality. You want to choose a spot that is close to your main facilities, such as restrooms, laundry rooms, or offices. This way, you can attract more guests to use your playground and make it easier for them to access other services. 

The spot you choose should also be away from potential hazards, such as roads, water bodies, or power lines. This way, you can ensure the safety of your guests and avoid any accidents or liabilities.

Equipment

The equipment you choose for your playground should match the age range, interests, and abilities of your target audience. Make sure you offer a variety of equipment that can stimulate different types of play, such as climbing, sliding, swinging, spinning, balancing, jumping, or crawling. 

It is also important that the equipment is able to accommodate different group sizes and dynamics, such as solo play, cooperative play, or competitive play. 

Design 

The design of your playground should reflect your park’s theme, style, and brand identity. You want to create a playground that is aesthetically pleasing, inviting, and memorable. Use colors, shapes, textures, patterns, or symbols that match your park’s logo, slogan, or motto. 

You can also use elements that relate to your park’s location, history, or culture. For example, if your park is located near a lake or river, you can use water-themed equipment or decorations. If your park is located on a historical or cultural site, you can use equipment or decorations that showcase the local heritage or traditions.

Safety

Finally, the safety of your playground is paramount for your guests and your business. You want to ensure that your RV park playground meets or exceeds the standards and regulations set by the authorities. Check out official handbooks and documents that describe the standards and requirements for playgrounds. 

Make sure your playground is inspected and maintained regularly, and any issues or damages are fixed promptly. 

Promoting Your RV Park Playground for Kids Online

In the digital age, the online presence of your RV park is paramount. When you’ve invested in a state-of-the-art playground for kids, promoting it effectively online can significantly boost your bookings and set you apart from the competition.

Utilize Social Media Platforms

Social media platforms are ideal for showcasing visuals. Post vibrant photos of kids enjoying the playground, or perhaps a video tour of all the unique features it offers. These platforms also offer paid advertising options, enabling you to target a specific audience, like families planning RV trips.

Encourage Online Reviews

Parents often rely on reviews when choosing a destination. Request your satisfied visitors to leave reviews, especially if they’ve mentioned how much their kids loved the playground. 

Highlight the Playground on Your Website

On your RV park’s official website, dedicate a section or page to the playground. Include high-resolution photos, descriptions, and possibly testimonials from parents who’ve witnessed their kids’ joy on the playground.

If you want to enhance your current website or create one from scratch, you should consider Roverpass Premium Website Builder. Designed to help RV parks leverage the benefits of high-quality websites, this solution will enable you to highlight the features and amenities of your RV park in the most effective manner. 

By harnessing the power of the internet and showcasing your RV park’s commitment to family fun, you’ll be poised to attract more guests and ensure memorable experiences for young adventurers.

Keep reading our blog for more tips and guides on how to succeed in the RV park industry today!