The business opportunity for campground owners lies in attracting many campers, whether they’re families or friends. A group-friendly campground doesn’t just fill one campsite; it fills multiple, bringing in more revenue and creating a vibrant, lively atmosphere at your park. However, making more money comes with more work, and managing groups of people can be difficult.

Life would be easier if you could book multiple campsites in a single transaction, and you, as the owner, could easily manage each reservation, ensuring that every guest has a seamless experience. In this post, we’ll talk about what you could do to attract more guests, and what makes a group-friendly campground thrive.

Why Group Camping is the Key to Growth

Camping is becoming more popular among friends. They’ve been enjoying spending time together in nature, whether it’s for a weekend getaway, a birthday celebration, or a yearly gathering. For campgrounds, these bookings are gold: multiple campsites filled in one go, longer stays, and increased spending on site amenities and extras.

However, group-friendly campground have their own challenges. Traditionally, groups had to make separate reservations for each campsite. This meant paying multiple times, getting confirmations for different reservations, and feeling stressed trying to keep everyone in the group on the same page. This messy approach often frustrated guests, who wanted to focus on enjoying their trip instead of managing logistics.

Attracting Group Bookings with Automatic Reservations

The Power of One Transaction

When friends plan a camping trip, the logistics can be overwhelming. They want to camp together, and they don’t want to deal with the hassle of coordinating multiple reservations and payments.

Normally, if you want to make a reservation for a group, you have to make multiple transactions. Whether it’s five RV sites or a mix of cabins and tent sites, the reservation is made in various transactions, making it harder for you to keep track of all the reservations and leading to potential errors. Group members have to worry about paying separately or coordinating their reservations.

For campground owners, having all transactions made in one simple transaction is the dream. Imagine if you received one well-organized booking, reducing the chaos that usually comes with group reservations and transforming your business in the best group-friendly campground. And that solution is closer than you think.

Elevating the Guest Experience with Automated Communication

Simplified Communication from Start to Finish

One of the biggest headaches for groups is staying on top of all the details. Who paid? Which campsite did we book? When is check-in? These questions can easily turn into a flurry of emails and phone calls, creating unnecessary stress for both your guests and your staff.

Having a Reservation software that automates key communications throughout the entire group booking process. Once the leader of the group makes the reservation, an automatic message is sent to everyone involved. Need to send a reminder about an upcoming payment or a change to the reservation? The software takes care of that, too.

This system makes sure that everyone in the group gets the same information at once, which helps avoid confusion and unnecessary back-and-forth communication. Your guests can relax knowing everything is taken care of, and your staff is free to focus on delivering a top-notch camping experience instead of fielding endless questions.

Post-Booking Flexibility: Adjustments Made Easy

Plans change, and that’s especially true for groups of friends. Maybe one friend has to cancel, or perhaps another wants to extend their stay. With a group booking feature, these changes are easy to manage.

After the group booking is completed, each individual reservation can be modified, canceled, or adjusted without disrupting the entire group’s plans. If one member cancels, the rest of the group can carry on as planned. If a friend decides to stay an extra night, they can update their reservation without worrying about messing up the group’s logistics.

This level of flexibility gives your guests peace of mind and ensures they feel confident booking a group stay at your campground.

Marketing Your Campground as Group-Friendly

Now that you’ve got the tools in place to handle group bookings with ease, it’s time to let your audience know! Promoting you as a group-friendly campground will help you attract more group stays, and a feature like Group Booking gives you a strong selling point.

Highlight Group-Friendly Campground on Your Website and Social Media

Make sure that your website and social media clearly highlight the fact that your campground is perfect for group camping trips. Emphasize the convenience of booking multiple sites in one transaction and the flexibility of paying upfront or with a deposit. Showcase the fun and camaraderie of group camping—whether it’s through photos of friends gathered around a campfire or testimonials from happy campers who enjoyed their stay.

By positioning your campground as the ideal spot for group getaways, you’ll attract more friends looking for a fun, hassle-free camping experience.

Offer Special Packages or Discounts for Groups

To get more groups to book, offer special deals or discounts for larger groups. You can give discounts to groups that book five or more campsites. You can also give them extra things like free firewood or discounted equipment rentals. These extras can make the experience even more memorable for your guests and encourage them to choose your campground over others.

Promote these group packages on your website, social media, and email marketing to reach new guests and encourage repeat bookings.

Creating a Stress-Free Group Experience

The new Group Booking feature is more than just a way to simplify reservations—it’s a way to create a stress-free experience for both your guests and your staff. By offering a seamless booking process, flexible payment options, and automated communication, you’re setting your campground up to be a favorite destination for groups of friends looking to camp together.

And with post-booking flexibility that allows guests to modify reservations as needed, you’ll create a positive experience that leaves guests eager to return. Word-of-mouth will spread, and your park will soon become known as the go-to spot for group camping trips.

Frequently Asked Questions 

1. Can guests book different types of campsites in one group booking?

Yes, with RoverPass, guests can book multiple types of sites—whether it’s tent sites, RV sites, or cabins—all in one transaction. This is perfect for groups with different accommodation preferences.

2. What happens if a group member needs to cancel their reservation?

Each individual reservation within a group booking can be modified, canceled, or adjusted without affecting the rest of the group. This flexibility ensures the rest of the group can carry on with their trip without disruption.

3. How does RoverPass handle communication with group members?

RoverPass automates key communications, sending booking confirmations, payment reminders, and any updates to all group members, ensuring everyone receives the same information without additional effort from your staff.

4. Can guests choose to pay a deposit instead of the full amount upfront?

Yes, group leaders can choose to pay a deposit when making their reservation and settle the balance at a later date. This flexibility is perfect for groups that need time to coordinate payments.

5. How does the group booking feature benefit campground owners?

By consolidating multiple bookings into one transaction, campground owners can manage group reservations more efficiently. The automated communication and flexibility in payment options also reduce the workload for your staff while providing a better guest experience.

Keep reading our blog for more tips on improving your campground’s operations and boosting guest satisfaction!